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Tiago Correia Article by Daniel Lobo is a document available to read on EtoBox.

What is Tiago Correia Article about?

The document discusses the application of the Segmentation, Targeting, and Positioning (STP) Marketing model in Scientific Health Research (SHR) to enhance the effectiveness of research projects and publication strategies. It highlights the limitations of current publication practices that prioritize citation metrics over meaningful research, suggesting that adopting marketing strategies can provide researchers with a competitive advantage. The authors argue for a strategic approach to research design that

Author

Daniel Lobo

Language

EN