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About this Business, Management and Accounting article
The Role of Integrated Marketing Communications (IMC) on Heritage Destination Visitations by Wang, Yu‐Ju; Wu, Chihkang (Kenny); Yuan, Jingxue (Jessica) is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Wang, Yu‐Ju; Wu, Chihkang (Kenny); Yuan, Jingxue (Jessica)
- Publisher
- Haworth Press Inc; Informa UK (Taylor & Francis); Haworth Hospitality Press; Informa UK Limited (ISSN 1528-008X)
- Published
- 2009
- Field
- Business, Management and Accounting (Social Sciences)
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