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Can I read Optimal Bundling : Marketing Strategies for Improving Economic Performance on EtoBox?
Optimal Bundling : Marketing Strategies for Improving Economic Performance by Ralph Fuerderer, Andreas Herrmann, Georg Wuebker (auth.), Dr. Ralph Fuerderer, Prof. Dr. Andreas Herrmann, Dr. Georg Wuebker (eds.) is a nonfiction available to read on EtoBox.
What is Optimal Bundling : Marketing Strategies for Improving Economic Performance about?
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales. Erscheinungsdatum: 09.12.2010
Who reads Optimal Bundling : Marketing Strategies for Improving Economic Performance?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Ralph Fuerderer, Andreas Herrmann, Georg Wuebker (auth.), Dr. Ralph Fuerderer, Prof. Dr. Andreas Herrmann, Dr. Georg Wuebker (eds.)
- Publisher
- Springer-Verlag Berlin Heidelberg
- Published
- 1999
- Language
- EN
- ISBN
- 9783662091197
- Category
- nonfiction
- Subjects
- Marketing, Management, Business
