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This document summarizes a study on the influence of brand image and product quality on customer satisfaction and loyalty for customers of KFC Kawi Branch in Malang, Indonesia. The study aimed to determine the effects of brand image on customer satisfaction and loyalty, as well as the effects of product quality on customer satisfaction and loyalty. A survey was conducted of 116 KFC customers in Malang using descriptive analysis and path analysis. The results showed that brand image and product quality have

Author

Muthmainnah Rasyidah

Language

EN