Can I read Smash (Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth) on EtoBox?

Smash (Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth) by Nenonen, Suvi; Storbacka, Kaj is a scholarly article available to read on EtoBox.

What is Smash (Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth) about?

Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations.   But the undeniable complexity of modern markets confronts us with the truth. Markets are elaborate, evolving ecosystems – think biology, not machinery. Today, strategy must embrace complexity or die. Recognizing markets as complex adaptive systems spells strategic implications. Notably, as markets are partly socially constructed, they can be reconstructed. And while they cannot be predicted or controlled, they can be influenced.  Rooted in the richness of market systems, SMASH traces the three main resulting shifts in strategic thinking: (1) from firm focus to context focus, where the relevant context is our definition of the market; (2) from competing and winning to value creation and cooperation; and (3) from analysis, prediction and planning to non-predictive strategizing and experimentation.   Nenonen and Storbacka weave these three strands together into a cohesive strategic framework – Strategies for Market Shaping. Market shaping strategies acknowledge that much of firm performance is explained

Author

Nenonen, Suvi; Storbacka, Kaj

Publisher

Emerald Publishing Limited

Published

2018

Language

EN

ISBN

9781787437982