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J of Consumer Behaviour - 2017 - Janssen - Mindless Resistance To Persuasion Low Self Control Fosters The Use of by yulialunina97 is a document available to read on EtoBox.
This research challenges the notion that low self-control leads to greater susceptibility to persuasion, suggesting instead that it can enhance resistance when resistance-promoting heuristics are present. Four experiments demonstrated that individuals with low self-control were less compliant and more negative towards persuasive messages when contextual cues supported resistance. The findings indicate that under certain conditions, low self-control may facilitate mindless resistance to persuasion rather tha
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- yulialunina97
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- EN