Can I read Marketing and Selling Design Services : the Designer Client Relationship on EtoBox?

Marketing and Selling Design Services : the Designer Client Relationship by Mary V. Knackstedt, with Laura J. Haney is a book available to read on EtoBox.

What is Marketing and Selling Design Services : the Designer Client Relationship about?

"Competition in the design world is ferocious. It's not designer against designer or designer against architect. The competition comes from office supply stores, factory-direct phone numbers, and a multitude of other sources. It is imperative for designers to use marketing and selling strategies effectively. The key to this is the designer/client relationship." "This step-by-step manual helps you design the marketing program that best fits your unique practice. Because it is written by a practicing interior designer and business consultant, it is a vocabulary you are familiar with. Mary Knackstedt guides you through all aspects of promoting a design business, including design specialization, promotional resources, market research, and personal interactions." "Examples from successful, highly profitable firms make it easy to apply the book's marketing techniques to your own business. Proven strategies help you target the right clients, present yourself and your company in the best possible light during interviews, and build and maintain strong relationships with clients."

Author

Mary V. Knackstedt, with Laura J. Haney

Publisher

Van Nostrand Reinhold ; Chapman and Hall

Published

1992

Language

EN

ISBN

9780442010737

Subjects

Architecture, Management, Art