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Service Quality & Customer Satisfaction in Malaysia by condor is a document available to read on EtoBox.
What is Service Quality & Customer Satisfaction in Malaysia about?
This document summarizes a research study that examined the impact of service quality dimensions on customer satisfaction for a cellular telecommunications service provider in Malaysia. A total of 225 current users participated in the study. Gap analysis was used to determine the perceived and expected satisfaction levels for each service quality dimension. Regression analysis found that all 5 service quality dimensions positively influenced customer satisfaction. In addition, t-test results showed a signif
- Author
- condor
- Language
- EN