About this document
Consumer Decision-Making Insights by LABASBAS, Alexidaniel I. is a document available to read on EtoBox.
The document discusses consumer behavior and the consumer decision process. It focuses on the prepurchase stage, which has four phases: stimulus, problem awareness, information search, and evaluation of alternatives. It describes the different types of stimuli, cues, needs, wants, and sets that consumers consider during the information search phase. It also discusses the internal and external search methods used by consumers to gather information on products and services.
- Author
- LABASBAS, Alexidaniel I.
- Language
- EN