Can I read Eat Their Lunch : Winning Customers Away from Your Competition on EtoBox?

Eat Their Lunch : Winning Customers Away from Your Competition by Iannarino, Anthony is a business book available to read on EtoBox.

What is Eat Their Lunch : Winning Customers Away from Your Competition about?

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement—or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. understanding the

Who reads Eat Their Lunch : Winning Customers Away from Your Competition?

Author

Iannarino, Anthony

Publisher

Penguin Publishing Group;Portfolio;Penguin

Published

2018

Language

EN

ISBN

9780525537632

Category

business

Subjects

Management, Business, Marketing

Rating

4.5 / 5 (361 ratings)

Updated

2026-03-14