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What is Isma about?

H&M, a leading fast-fashion retailer, has introduced a Sustainability Vision 2030 aiming for 100% recycled or sustainably sourced materials by 2030 and net-zero emissions by 2040. Despite facing accusations of greenwashing and structural challenges inherent in the fast-fashion model, H&M has made progress in sourcing and emissions reduction. The case study emphasizes the importance of ethical practices in business, advocating for a shift towards slow fashion and responsible growth.

Author

Precious Batool

Language

EN