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What is Brand Management & Visual Identity Course about?

The MKT208 module focuses on brand management and visual identity, equipping students with the skills to create and manage effective brand identities. Key learning outcomes include understanding brand concepts, design principles, and the branding process, along with hands-on activities like usability testing and competitive audits. The course emphasizes the importance of visual elements such as color, typography, and sound in communicating a brand

Author

Kezang Yangden

Language

EN