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What is Patanjali about?

This case study examines the growth strategies of Patanjali Ayurved Ltd, an Indian FMCG company founded in 2006 by Baba Ramdev and Acharya Balkrishna. Through establishing institutions like Patanjali Yogpeeth Trust in 2006, they were able to popularize yoga, ayurveda, and build the Patanjali brand. In 2012, they expanded Patanjali Ayurved into India

Author

Shiva Krishnan

Language

EN