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Online Impulsive Buying in Vietnam by Tín Nguyễn Trung is a document available to read on EtoBox.

This study investigates the factors influencing online impulsive and compulsive buying behaviors among Vietnamese consumers, utilizing a survey of 562 participants and employing the Partial Least Squares Structural Equation Model (PLS-SEM). Key findings indicate that performance expectancy, facilitating conditions, social influence, effort expectancy, and scarcity positively relate to online buying intentions, with online impulsive buying serving as a significant predictor of compulsive buying behavior. The

Author

Tín Nguyễn Trung

Language

EN