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What is Consumer Preferences for Coca-Cola about?

This document presents a study on consumer preferences for Coca Cola in the town of Akaltara. It begins with background on Coca Cola and discusses the objectives, research methodology, data collection, findings, and conclusions. The research was conducted through surveys with 100 consumers and retailers in Akaltara. Key findings include that Coca Cola holds the top position but Sprite has a strong market share compared to competitors. Thums Up also has greater market share than Pepsi. The recommendations su

Author

aksrinivas

Language

EN