Can I read Mass Media Effects on EtoBox?

Mass Media Effects by Leo W. Jeffres, with Richard M. Perloff is a book available to read on EtoBox.

What is Mass Media Effects about?

Making sense out of the unending debate over effects and the relationship between the media and society! This volume raises many questions based on the literature generated by communication scholars and What are mass media effects? How do media effects differ from communication effects? Are media effects specific to particular domains--the political or economic arena, for example--or are there broader effects? Can we isolate the media's impact at the individual, group, institutional, societal, and cultural levels? How do we identify, study, verify, and judge media effects?

Author

Leo W. Jeffres, with Richard M. Perloff

Publisher

Waveland Press, Incorporated

Published

1997

Language

EN

ISBN

9780881339628

Subjects

Sociology, Literary Fiction, Humanities