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Evaluating Public Communication Campaigns by FaizahKadir is a document available to read on EtoBox.
What is Evaluating Public Communication Campaigns about?
The document evaluates the current state of public communication campaign evaluation and identifies challenges, such as a lack of rigorous outcome and impact evaluations. It also outlines common evaluation practices, including the use of theories from public health and communications to guide evaluations. Finally, it proposes opportunities to advance the field through increased knowledge development, improved evaluation tools, and exploratory evaluations of public will campaigns.
- Author
- FaizahKadir
- Language
- EN