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What is AI about?

This paper discusses how artificial intelligence (AI) is transforming innovation and design processes. As AI automates more problem-solving tasks traditionally done by designers, human design is shifting to focus more on sensemaking - understanding which problems should be addressed. The authors analyze cases from Netflix and Airbnb to illustrate how AI enables design processes to become more scalable, broad-based, adaptive and user-centered compared to traditional human-focused processes. While AI does not

Author

zhang yan

Language

EN