Can I read Sustainable Marketing and Customer Value on EtoBox?

Sustainable Marketing and Customer Value by Subrata Chattopadhyay, (Economist); Sundeep Singh Sondhi; Arunava Dalal is a nonfiction available to read on EtoBox.

What is Sustainable Marketing and Customer Value about?

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. __Sustainable Marketing and Customer Value__ establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Who reads Sustainable Marketing and Customer Value?

Author

Subrata Chattopadhyay, (Economist); Sundeep Singh Sondhi; Arunava Dalal

Publisher

Routledge

Published

2022

Language

EN

ISBN

9781032002453

Category

nonfiction

Subjects

Marketing, Economics, Business