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What is Influences on Consumer Buying Behavior about?

Consumer behavior studies how individuals and groups select, buy, use, and dispose of goods and services, influenced by cultural, social, and personal factors. The buying decision process involves problem recognition, information search, evaluation of alternatives, and post-purchase evaluation. Understanding these dynamics is essential for marketers to tailor strategies that meet consumer needs and drive sales.

Author

WaWa Chontiwa

Language

EN