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Attracting Gen Z workforce: the effects of organizational social media policy by YunYing Zhong; Lu Zhang; Wei Wei; Jerry Cha-Jan Chang is a Social Sciences article available to read on EtoBox.

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## Purpose Considering Gen Z’s unique formative experience with social media, this study aims to apply the cue utilization theory to investigate the effects of social media policy as an organizational cue in attracting this cohort to hospitality and tourism (H&T) companies. ## Design/methodology/approach A 2 (policy frame: promotion/prevention) × 2 (policy boundary: distinct/permeable) experiment was conducted with 243 Gen Z H&T job seekers. ANCOVA analyses were performed to analyze the effects of policy frame and boundary on perceived organization attractiveness and pursuit intention, respectively. ## Findings This study found that when a company policy promoted social media usage, Gen Z job seekers reported higher attractiveness and pursuit intention in the distinct boundary condition. However, when a company’s social media policy emphasized a prevention frame, Gen Z job seekers reported a similar level of perceived attractiveness and pursuit intention, regardless of the policy boundary conditions. ## Originality/value This study addressed the literature gaps of limited research on the Gen Z workforce and the effects of social media policy on talent attraction. Based on the cue u

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Author

YunYing Zhong; Lu Zhang; Wei Wei; Jerry Cha-Jan Chang

Publisher

Emerald

Published

2023

Language

EN

Field

Social Sciences