About this document

Sunsilk: Tagline and Brand Overview by Akul Kohli is a document available to read on EtoBox.

Sunsilk is a global haircare brand owned by Unilever that has been in the market since 1964. It has a wide range of shampoo and conditioner products to cater to all hair types. Sunsilk targets girls in their 20s and positions itself as a brand recommended by experts that offers a complete haircare solution. It has a strong presence in Asia, Latin America, and the Middle East, but also faces intense competition in the saturated haircare market.

Author

Akul Kohli

Language

EN