Can I read Grotesque Imagery in Fashion Ads on EtoBox?

Grotesque Imagery in Fashion Ads by lutzvanessajulia is a document available to read on EtoBox.

What is Grotesque Imagery in Fashion Ads about?

The article explores how narrative transportation, a concept where consumers become immersed in a story, can serve as a route to persuasion in fashion advertising, particularly through the use of grotesque imagery. It identifies five modes of consumer engagement with ads—acting, identifying, feeling, transporting, and immersing—and discusses how aesthetic properties influence these modes. The authors argue that while traditional theories of persuasion may overlook narrative transportation, it can enhance br

Author

lutzvanessajulia

Language

EN