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Influencers by Av. Zackey Azhar is a document available to read on EtoBox.

What is Influencers about?

The document analyzes the impact of influencers on consumer purchasing decisions of Coca-Cola products. 330 Coca-Cola consumers were surveyed online. The research found that consumers are interested in influencers

Author

Av. Zackey Azhar

Language

EN