Can I read Social Media, Sociality, and Survey Research (Hill/Social) on EtoBox?

Social Media, Sociality, and Survey Research (Hill/Social) by Hill, Craig A.; Dean, Elizabeth; Murphy, Joe is a scholarly article available to read on EtoBox.

What is Social Media, Sociality, and Survey Research (Hill/Social) about?

Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research. The book is organized around the central idea of a'sociality hierarchy'in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features: New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects Design features that encourage participation with engaging, interactive surveys Social Media, Sociality, and Survey Resea

Author

Hill, Craig A.; Dean, Elizabeth; Murphy, Joe

Publisher

John Wiley & Sons, Incorporated

Published

2013

Language

EN

ISBN

9781118379738