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Can I read Tourism Using Virtual Reality: Media Richness and Information System Successes on EtoBox?
Tourism Using Virtual Reality: Media Richness and Information System Successes by Un-Kon Lee is a Environmental Science article available to read on EtoBox.
What is Tourism Using Virtual Reality: Media Richness and Information System Successes about?
Due to the COVID-19 pandemic outbreak, borders were closed, cities were blocked, and individuals went into quarantine. The market size of the tourism industry in 2020 declined by more than 70% compared to the previous year, regressing to the size it was 30 years ago. This does not mean that people’s needs for tourism have decreased. People started to use virtual reality technologies to get the experience of sightseeing even if they could not go directly to tourist attractions. Prior studies found that virtual reality technology is effective for online shopping and gaming contexts. However, there are insufficient studies investigating the effect of using virtual reality for tourism content. Therefore, this study attempts to verify how the media richness of virtual reality tourism content elicits various reactions from potential tourists in terms of perceived usefulness, perceived enjoyment, satisfaction, destination visit intention, and positive word-of-mouth intention. The purpose of this study is to verify how virtual reality tourism content increases the destination visit intention after the COVID-19 pandemic. Based on media richness theory and the information system success mode
Who reads Tourism Using Virtual Reality: Media Richness and Information System Successes?
It is typically read by researchers, students, and practitioners in Environmental Science.
- Author
- Un-Kon Lee
- Publisher
- MDPI AG
- Published
- 2022
- Language
- EN
- Field
- Environmental Science (Social Sciences)