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What is E-Trust in E-Commerce A Systematic Literature Revi about?

This document presents a systematic literature review on e-trust in e-commerce, highlighting its significance in fostering customer confidence in online transactions. The review identifies 18 relevant articles published between 2010 and 2020, emphasizing that e-trust is primarily defined as a key factor in customer willingness to engage in online commerce, particularly in the context of risk and security. The findings suggest that e-trust mediates relationships between various factors like e-satisfaction an

Author

010305250002

Language

EN