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What is Who Drives Divergence about?
The article explores why individuals diverge from cultural tastes adopted by outgroups, focusing on identity signaling as a key factor. Through seven studies, it demonstrates that people abandon certain cultural preferences to avoid signaling undesired identities, particularly when those tastes are adopted by dissimilar groups. The findings highlight the importance of understanding divergence in cultural tastes beyond traditional conformity models, emphasizing the role of social identity and misidentificati
- Author
- alexa.gi47
- Language
- EN