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What is Customer Value-Driven Market Strategy about?

Chapter 6 discusses designing a customer value-driven market strategy through segmentation, targeting, differentiation, and positioning. It outlines major segmentation variables such as geographic, demographic, psychographic, and behavioral factors, and emphasizes the importance of effective segmentation requirements. The chapter also covers market targeting strategies, socially responsible marketing, and the development of a positioning statement to communicate brand value effectively.

Author

Syuhada Zb

Language

EN