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The Marketer's Guide to Public Relations: How Today's Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy) by Thomas L. Harris is a book available to read on EtoBox.

What is The Marketer's Guide to Public Relations: How Today's Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy) about?

The Marketers Guide to Public Relations How Todays Top Companies Are Using the New PR to Gain a Competitive Edge "Tom Harris has done more than anyone else to explain how public relations should be an important element in the marketing process. Every marketer should read this book." Joe Cappo, Vice President/Publisher Advertising Age "Tom Harris might well be consumer marketing managements next folk hero. His book provides a wealth of information that will be useful to consumer marketing executives and public relations professionals alike." Harold Burson, Chairman Burson Marsteller "Tom Harris illustrates how companies can gain competitive advantages in the vicious marketing climate of the 1990s while reducing costs. This book will be must reading at business schools like Chicago, Stanford, and Harvard." Robert L. Dilenschneider, President The Dilenschneider Group "Its all what to do and what not to do, checklists and case histories, even crisis management and minority marketing. Best of all, its projected through the experience of a true professional in marketing PR. All you need is this book and a client." John OToole, President American Association of Advertising Agencies "I jus

Author

Thomas L. Harris

Publisher

John Wiley and Sons,INC

Published

1991

Language

EN

ISBN

9780471618850

Subjects

Management, Business