About this document
Service Quality in Tamilnadu Grocery Stores by ayyamperumalr is a document available to read on EtoBox.
This document summarizes a research study on measuring customer expectations and perceptions of service quality at retail grocery stores in India using the SERVQUAL model. The study aims to 1) calculate individual customer SERVQUAL scores based on 5 dimensions: tangibles, reliability, responsiveness, assurance, and empathy, and 2) predict customer willingness to wait using demographics and SERVQUAL scores in a logistic regression analysis. Data was collected through surveys with 542 customers across various
- Author
- ayyamperumalr
- Language
- EN