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What is Quantitative Research Methodology Overview about?

The research employs a quantitative approach, focusing on customers of Tabemasudon in Surabaya, with a sample size of 103 respondents selected through simple random sampling. Data collection is conducted via questionnaires using a five-point Likert Scale to assess variables such as trust, perceived risk, e-WOM, and online purchase intention. The analysis includes multiple linear regression and various tests for validity, reliability, and assumptions related to the data.

Author

Shadrack Rabaloi

Language

EN