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Marketing for Customer Value Creation by Ellyriana Qistina is a document available to read on EtoBox.

What is Marketing for Customer Value Creation about?

This document provides an overview of marketing concepts discussed in Chapter 1. It begins by defining marketing as a process of creating value for customers to attract new customers and grow current customers. The marketing process involves 5 steps: 1) understanding customer needs, 2) designing a customer-focused strategy, 3) developing an integrated program, 4) engaging customers to build relationships, and 5) capturing value from customers to create profits. It also outlines 5 core marketplace concepts:

Author

Ellyriana Qistina

Language

EN