Can I read Gender-Neutral Marketing in Cosmetics on EtoBox?
Gender-Neutral Marketing in Cosmetics by International Journal of Innovative Science and Research Technology is a document available to read on EtoBox.
What is Gender-Neutral Marketing in Cosmetics about?
One of the marketing communication strategies that local Indonesian cosmetic brands are currently focusing on is diversity and inclusion especially in the gender dimension known as Gender-Neutral Marketing. On this basis, this research aims to determine the effect of gender-neutral marketing advertisement campaign and brand image on purchase decisions of Dear Me Beauty’s cosmetic products.
- Author
- International Journal of Innovative Science and Research Technology
- Language
- EN