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Design Case Study: Disneyworld. com Redesign by Shilpa Sood; Rhonda Gilligan; Chris Chandler; Shelley Slack is a scholarly article available to read on EtoBox.

What is Design Case Study: Disneyworld. com Redesign about?

Disneyworld.com has recently been redesigned from the ground up. This paper discusses the challenges facing the design team given the enormous and unique physical aspects of the property, a very challenging business climate for the travel industry in the post-911 world, and the need to uphold the magical imperative of the world's pre-eminent entertainment brand.Our solution needed to address two very specific and disparate groups of users: "Intenders" and "Repeaters". It needed to enfranchise new back-end systems and commerce processes. And it needed to tie into Walt Disney World's® overarching CRM initiative.The design solution is a holistic and scalable experience, allowing Guests to navigate via geographic and/or experience-based facets, incorporating a vast array of multimedia assets. Although the site has only been live for a little over a month, the early results are overwhelmingly positive.

Author

Shilpa Sood; Rhonda Gilligan; Chris Chandler; Shelley Slack

Publisher

ACM

Published

2004

Language

PT