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About this Business, Management and Accounting article
A Service Effort Allocation Model for Assessing Customer Lifetime Value in Service Marketing by Shaw‐Ching Liu, Ben; Petruzzi, Nicholas C.; Sudharshan, D. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Shaw‐Ching Liu, Ben; Petruzzi, Nicholas C.; Sudharshan, D.
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 0887-6045)
- Published
- 2007
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)