Can I read Market Orientationa In Food And Agriculture on EtoBox?

Market Orientationa In Food And Agriculture by Klaus Günter Grunert; Hanne Hartvig Larsen; Tage Koed Madsen; Allan Baadsgaard is a book available to read on EtoBox.

What is Market Orientationa In Food And Agriculture about?

In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct

Author

Klaus Günter Grunert; Hanne Hartvig Larsen; Tage Koed Madsen; Allan Baadsgaard

Publisher

Springer US

Published

2012

Language

EN

ISBN

9780792396499

Subjects

Agriculture, Business, Science