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Nineteenth Edition, Global Edition: Marketing: Creating Customer Value and Engagement by w5bqfvydps is a document available to read on EtoBox.

What is Nineteenth Edition, Global Edition: Marketing: Creating Customer Value and Engagement about?

The document outlines the principles of marketing, emphasizing the importance of creating customer value and engagement through understanding marketplace dynamics and customer needs. It discusses key marketing strategies, customer relationship management, and the evolving marketing landscape influenced by digitalization, globalization, and sustainability. The content serves as a foundational overview for marketing concepts, strategies, and trends in the contemporary business environment.

Author

w5bqfvydps

Language

EN