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The Listener's Voice : Early Radio and the American Public by Elena Razlogova; ProQuest (Firm) is a nonfiction available to read on EtoBox.

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Overview: During the Jazz Age and Great Depression, radio broadcasters did not conjure their listening public with a throw of a switch; the public had a hand in its own making. The Listener's Voice describes how a diverse array of Americans-boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks, and Mexican farmers-participated in the formation of American radio, its genres, and its operations. Before the advent of sophisticated marketing research, radio producers largely relied on listeners' phone calls, telegrams, and letters to understand their audiences. Mining this rich archive, historian Elena Razlogova meticulously recreates the world of fans who undermined centralized broadcasting at each creative turn in radio history. Radio outlaws, from the earliest squatter stations and radio tube bootleggers to postwar "payola-hungry" rhythm and blues DJs, provided a crucial source of innovation for the medium. Engineers bent patent regulations. Network writers negotiated with devotees. Program managers invited high school students to spin records. Taken together, these and other practices embodied a participatory ethic that listeners articul

Who reads The Listener's Voice : Early Radio and the American Public?

Author

Elena Razlogova; ProQuest (Firm)

Publisher

Philadelphia: University of Pennsylvania Press

Published

2012

Language

EN

ISBN

9780812208498

Category

nonfiction

Subjects

History, Science, Sports