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AAPPeC: Agent-based Architecture for Privacy Payoff in eCommerce by Yassine, Abdulsalam is a scholarly article available to read on EtoBox.

What is AAPPeC: Agent-based Architecture for Privacy Payoff in eCommerce about?

With the rapid development of applications in open distributed environments such as eCommerce, privacy of information is becoming a critical issue. Today, many online companies are gathering information and have assembled sophisticated databases that know a great deal about many people, generally without the knowledge of those people. Such information changes hands or ownership as a normal part of eCommerce transactions, or through strategic decisions that often includes the sale of users' information to other firms. The key commercial value of users' personal information derives from the ability of firms to identify consumers and charge them personalized prices for goods and services they have previously used or may wish to use in the future. A look at present-day practices reveals that consumers' profile data is now considered as one of the most valuable assets owned by online businesses. In this thesis, we argue the following: if consumers' private data is such a valuable asset, should they not be entitled to commercially benefit from their asset as well? The scope of this thesis is on developing architecture for privacy payoff as a means of rewarding consumers for sharing their

Author

Yassine, Abdulsalam

Published

2015

Language

EN