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About this Business, Management and Accounting article
Marshall Field's becomes Macy's: understanding retail brand by Ahlert, D.; Lavin, Marilyn is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Ahlert, D.; Lavin, Marilyn
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald Group Publishing Ltd.; Newman Pub; Emerald (ISSN 0959-0552)
- Published
- 2009
- Field
- Business, Management and Accounting (Social Sciences)