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Can I read Switch : How to Change Things When Change Is Hard on EtoBox?

Switch : How to Change Things When Change Is Hard by Chip Heath; Dan Heath; Baker & Taylor Axis 360 is a self-help book available to read on EtoBox.

What is Switch : How to Change Things When Change Is Hard about?

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rationa

Who reads Switch : How to Change Things When Change Is Hard?

It is typically read by readers building habits, skills, productivity or wellbeing.

Common subject areas: self-improvement, productivity, wellness.

Author
Chip Heath; Dan Heath; Baker & Taylor Axis 360
Publisher
Broadway Books
Published
2011
Language
EN
ISBN
9780385528757
Category
self-help
Subjects
Psychology, Management, Sociology
Rating
4.02 / 5 (95 ratings)
Updated
2026-03-14

Other editions & translations

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