Opening book details…
About this Business, Management and Accounting article
Book Review Section : FUTURE DIRECTIONS FOR MARKETING Edited by George Fisk, Johan Arndt, and Kjell Grønhaug (Cambridge, MA: Marketing Science Institute, 1978) by Wish, J.; Dholakia, N. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Wish, J.; Dholakia, N.
- Publisher
- SAGE Publications (ISSN 0276-1467)
- Published
- 1981
- Field
- Business, Management and Accounting (Social Sciences)