About this document
CB Unit 1-STP by lsivakum is a document available to read on EtoBox.
Market segmentation involves dividing a market into distinct consumer subsets to identify target markets that can be effectively reached with tailored marketing strategies. It is essential for companies to understand consumer behavior and differentiate products to meet varying needs, as a single product cannot satisfy all consumers. Effective targeting criteria include the segment
- Author
- lsivakum
- Language
- EN