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This working paper analyzes the formation of Sony Ericsson Mobile Communications, established on October 1, 2001, as a joint venture between two struggling companies in the mobile telecommunications sector. It discusses the background, implementation process, and challenges faced, including cultural gaps and supply chain management issues. The paper concludes that while the joint venture aimed for market leadership and profitability, it took time to achieve modest success and highlighted the importance of a

Author

ainnur syiffa

Language

EN