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Competitive Value: Brands, Customers and Markets by Gazdar, Kaevan is a scholarly article available to read on EtoBox.

What is Competitive Value: Brands, Customers and Markets about?

According to research carried out by Ernst & Young, 35% of all investment decisions are based on nonfinancial attributes. A substantial body of literature deals with the management and measurement of nonfinancial assets. This book, by contrast, focuses on best practice in disclosure:.:.; How do companies present their vital resources in annual, quarterly, and corporate citizenship/sustainability reports and also in other publications and on their web sites?.; Do they provide a coherent, consistent, and convincing view of resources like management quality, brands, and intellectual capital?.; An

Author

Gazdar, Kaevan

Publisher

John Wiley & Sons, Incorporated

Published

2012

Language

EN

ISBN

9780470065686