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What is Cycle Lia about?

Cycle Lia, a sub-brand of Cycle Pure Agarbathies, has launched a new multimedia campaign titled "Jadoo, Khusboo Ki" to promote the use of agarbattis (incense sticks) beyond prayer rooms and into living rooms. The campaign aims to position agarbattis as mood-enhancing and capable of transforming emotions, similar to aromatherapy. It comprises TV commercials showing people using different fragrances from Cycle Lia

Author

mohan

Language

EN