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What is Ethics in Advertising Case Studies about?

This article explores the role of ethics in advertising, with a focus on the organizational cultures of advertising agencies. Krueger: "my descriptions, analyses, and conclusions are the result of in-depth interviews with approximately 35 professionals from two ad agencies located in a large American city" these two agencies reveal significant debates that seem to be internal to the profession of advertising.

Author

Kruti Mehta

Language

EN