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The document analyzes the Indian vegan frozen dessert market, estimating its total addressable market (TAM) for FY 2025 at approximately Rs. 7 billion, with significant growth driven by urban demand and premium pricing. It also outlines a channel strategy for Nira, a vegan dessert brand, recommending a hybrid distribution model that combines direct-to-consumer, quick-commerce, and food aggregator sales to achieve at least a 20% EBITDA while preserving brand integrity. Key drivers for market growth include r
- Author
- khushi1005soni
- Language
- EN