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Case Study of the Successful Strategic Transformation of a “Bricks-and-Mortar” Travel Agency into a “Clicks-and- Mortar” Business —Lessons Learned from a Small, Independent Travel Agency in Canada by Frew, Andrew J. is a scholarly article available to read on EtoBox.

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The key objectives of this premier conference in ICT in travel and tourism are the dissemination of research findings and strong interaction among researchers and practitioners. The conference theme this year is ""eBusiness is here - what is next?"" The future is being explored by researchers from all perspectives - papers examine the basic architectures and systems underlying how tourism information is provided and how the marketplace is responding. Trip advisory research is now moving from the speculative to the sophisticated reflecting the rapidly changing individual skill sets, motivations

Author

Frew, Andrew J.

Publisher

Springer-Verlag Wien

Published

2005

Language

EN

ISBN

9786610291021